Email Marketing Manager - Boca Raton, FL

Location: Boca Raton, FL
Date Posted: 05-04-2018
SmartHire has been retained to conduct a search for an Email Marketing Manager located in Boca Raton, FL.

Job Description:
Working closely with the Sr. Director of Marketing, this position is responsible for building, deploying and analyzing email marketing campaigns. He/she will analyze campaign results and develop key insights, trends and make appropriate recommendations to senior management through accurate and effective data analysis. The ideal candidate will be able to analyze large amounts of data, while producing detailed, high quality work within established standards, procedures and timelines.

Responsibilities:
  • Develop short and long-term strategic initiatives and manage nurturing roadmap
  • Proactively monitor and analyze key email metrics (open rates/click-through/deliverability/ conversions/etc.) to identify and implement opportunities for campaign optimization
  • Act as internal expert on direct marketing, email nurturing trends, technology and best practices;
  • Develop and manage geographic, demographic and behavioral data collection strategy and implementation
  • Develop reports for analyzing campaign results
  • Review deliverables and recommends modifications as needed
  • Develop and implement best practices for opt-in list growth using various in-product marketing techniques and campaigns

Required:
  • At least 4 years’ experience in a medium-to-large scale direct marketing or email marketing program
  • Experience with email marketing and marketing automation like HubSpot, Marketo, Eloqua. Pardot is preferred.
  • Demonstrated ease, facility, and interest in working with data, including standard email engagement, metrics and web analytics tools (such as Google Analytics)
  • Demonstrated ability to manage a large number of concurrent campaigns and conceptualize data collection and segmentation strategies
  • Knowledge of database and email marketing best practices i.e., deployment, testing, deliverability, performance analysis, CAN-SPAM laws, and database hygiene
  • Strong project management, time management and organizational skills
  • College Degree, Marketing, Business or related
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